US Market Expansion Support Program

     In collaboration with       

Management inSites supports companies in all phases of the business cycle: from recent startups to established businesses looking to expand in the market and improve performance.

We regularly refer our clients to Management inSites for assistance with setting up their U.S. business, and we work with MI to provide visa support for foreign-owned U.S. companies. They have a wealth of expertise and knowledge of multiple industries, business best practices, and practical experience that makes working with them easy, and sets companies up for success.

-Meredith W. Barnette, Partner, Garfinkel Immigration Law Firm

Packages and Offerings

Each package can be tailored to meet the needs of the company.

1. Market Exploration Package

For those looking to ask specific questions about U.S. Market entry

Pricing: free with membership

Management inSites offers OWC members office hours, during which members can call MI with specific, prepared questions about U.S. market entry.

Examples might include questions about visas, feedback on market positioning, inquiries about service providers (i.e. accountants, attorneys, etc.), and questions about regions throughout the country. Companies need only book a block of time during MI’s allotted hours every month to take advantage of this service.

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2. Industry Panel Pitch Session

For those looking to receive expert feedback on U.S. market expansion plans

Pricing: Starting at $4,000 USD annually (check for member discount)

OWC members and non-members alike can test the waters by pitching their plans to a panel of experts in U.S. business and market entry, technology, and the water industry. Participants will receive in-depth feedback that they can use to solidify their U.S. expansion plan as a result of the 2-hour session.

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3. Market Evaluation Package

For companies who are preparing to enter the U.S. market and need a boost

Pricing: Starting at $17,000 USD annually (check for member discount)

Management inSites can provide the tools for success. Market Evaluators can choose 5 activities from among MI’s offerings to focus on.

Partial list below:

  • Identify distribution channels and contact potential distributors
  • Introductions to engineers and municipalities
  • Feedback on current expansion strategies
  • Marketing collateral (feedback on current marketing collateral and activities, recommendations on next steps)
  • Identifying trade shows to attend, and strategies for show attendance
  • Help with site selection and securing incentives
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4. Market Study Package

For companies with a U.S. market entry plan, seeking an in-depth market analysis

Pricing: Starting at $40,000 USD annually (check for member discount)

MI can provide an in-depth market analysis based on the entry plan presented by the company.

The market study can include competitor analysis, temperature check of your company’s structure and culture to ensure it has the capabilities to meet the potential demands of the U.S. market, research on where your target market, supply chains, and key logistic points are located in the U.S., exploration of U.S. trends in the water sector that could provide opportunities or threats to your business, and an analysis of governmental red tape that would present roadblocks for success.

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5. International Business Incubator (IBI) Package (Operations)

For companies ready to enter the market with the help of consultative support

Pricing: Starting at $50,000 USD annually (check for member discount)

This package is geared towards companies that are ready to enter the market and need consultative support with water sector expertise – both those that require company formation services, and those that are already established.

Management inSites has decades of experience working with international companies – especially those in the industrial equipment and technology sectors - that are introducing their products and services to the U.S. market.

With the Incubator package, MI can provide consulting and operational support including crafting sales and distribution strategies, access to key market players in the water sector and engineering space, operational support, logistics integration, full marketing support, and a physical U.S. address and dedicated phone line, among other services to support U.S. customers

This package allows OWC members to fully enter the market without the need for a full operational staff. While MI acts as the company’s back-office, members can focus on their core competencies while establishing their manufacturing and warehousing facilities.

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Case Studies

Case Study 1: Rethinking the Model

Business Problem: A leading capital equipment company in Italy wanted to start selling in the U.S. market.

MI Solution: An examination of the company’s product offering revealed that a Joint Venture with companies that offer similar and complementary products would be beneficial for sales.

Relevance to Water Technology Companies: Creating partnerships within the U.S. is key for the successful expansion of many Canadian water technology companies into the U.S. market. Management inSites can help Canadian companies establish these partnerships. A benefit of joint ventures into the U.S. water sector is the ability of smaller Canadian water technology companies to combine resources with U.S. companies with complementary offerings.

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Case Study 2: Rethinking Distributor Relations

Business Problem: Company X was new to the U.S. market with no brand recognition. The market already had well-known U.S. brands it would have to compete with.

MI Solution: Creating a Key Distributor Plan for a Push marketing strategy that included:

  • Vetted members for exclusivity
  • Defined territories
  • Offered unique benefits
  • Created a sense of partnership

Relevance to Water Technology Companies: Canadian water technology companies may not always have brand recognition in the U.S. which is crucial when planning to expand into this market. Management inSites can help water technology companies establish their brand within a competitive landscape, setting them up for successful expansions.

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More Information

For more information about the packages and pricing please email programs@ontariowater.ca.

For more information about Management inSites and their expertise and offerings please visit their website.